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Twilio pricing11/3/2022 It’s just a matter of time until they’re driven out by other forms of in-app messaging. SMSs aren’t going to improve – they’re static. There’s little to drive away this thesis. Not all use cases are possible (for instance, in the absence of an installed app or browser session), but the realization that otherwise SMSs are an incredibly inferior alternative can’t but take hold. Hence, more and more apps, use cases and companies are trying to move away from SMS use for that purpose.Īt the same time app-based messaging is faster, more reliable and cheaper than using SMS. Particularly on the authentication area, it’s even better known that using SMS for 2FA (2-factor authentication) is undesirable from a security standpoint. It’s time to try to establish whether Twilio might now be cheap or whether prospects might have improved. Now that Twilio has crashed - Twilio is down by more than 82% since its 52wk high, and even down nearly 50% from my first article on it, written as far back as 2019 - I think it’s time to revisit Twilio and see if anything changed.
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